DESIGN SERVICES / BRAND SUPPORT

Creation, design, editing, production, support and delivery of established brand through the project life cycle of printed collateral such as brochures, data sheets, presentations, notecards, postcards, posters, and white papers as well as digital media such as digital signage, social media, and email campaigns.

DESIGN SERVICES / BRAND SUPPORT

Creation, design, research, production, support and delivery through the full project life cycle, including creative and technical development, across a variety of platforms and media, including Print media (apparel, awards, books and guides, brochures, business cards, direct mail pieces, event/exhibit marketing, infographics, invitations, letters, office art and signage, out of home advertisements, patient handouts, postcards, posters, print ads, banners, printed signage, promotional items, referral assets, stationery, folders, stickers and internal templates. Digital media such as newsletters, digital signage, email templates, campaigns, infographics, custom map creation, presentations, web banners/advertisements, social media, employee intranet, company website and video graphics. Other brand assets and materials including the creation and modification of logos, brand identity; guidelines, event materials, image research, storefront, display and retail design.

DESIGN SERVICES / BRAND SUPPORT

INTERACTIVE / TOUCH SCREEN

Arnell Group and Chris Pacetti contacted Airboat to produce and implement the interactive/touch screen segment of ConEdison's GridSmart campaign. The touch screens were launched on several interactive iMac based kiosks at ConEdison's point of purchase and payment centers. The product is an interactive environment for customers to explore, learn and interact with an information based application intended to present facts about alternative energy sources and how consumers can get involved with the GridSmart program. Complete with loads of facts on alternative energy sources and an interactive quiz at the end the kiosks were a great success as an educational tool.

DESIGN SERVICES / BRAND SUPPORT

Airboat supported the brand by generating designs for several types of collateral including banner signs, decals, door clings, employee forms, presentations, infographics, one page information sheets, promotional items, security instructions, and digital graphics.

DESIGN SERVICES / BRAND SUPPORT

Design, editing, production, support and delivery of established brand through the project life cycle. Materials produced include presentations, icons, promotional items, social media assets, infographics, information guides, web graphics, and digital newsletters.

ID/LOGO: PRINT
Landscape architect Raymond Jungles hired Airboat to develop his studio's identity and stationery collateral. The solution was a type based logo that is an intentionally minimal counterpart to his lush and lavish landscapes. Airboat also design his previous logo and website.

Logo Design / Design Services

Airboat has a long standing relationship with the alternative art space, Locust Projects. The founders approached Airboat early on to develop their ID and initial web presence. Nearly 20 years later, we are still working together on various levels. Locust Projects has allowed us to develop along with them which has led to some of the best print work we have done.

BRAND SUPPORT

Creation, design, editing, production, support and delivery of established brand through the project life cycle of printed collateral such as posters, presentations, and business cards as well as digital media such as digital signage, banner ads, and newsletter campaigns.

LOGO / MOTION GRAPHICS

Redstar is an umbrella company run by Jeet Singh that houses Redstar Union, Media and Studios. Their businesses range from start up incubators to bleeding edge recording studios and a high tech performance space used for webcasts and various other broadcast services.

Redstar approached Airboat and Chris Pacetti to redesign their overall identity and come up with the motion graphics that would be used with their broadcast entertainment and live performance content. The result was a multi-faceted, yet modular "star" mark that could be used with different color variations to brand each Redstar entity.

DESIGN SERVICES / BRAND SUPPORT

Design, editing, production, support and delivery of established brand through the project life cycle.

LOGO / PRINT / WEB / CREATIVE SERVICES MANAGEMENT

The studio had a long standing relationship with NY SportsMed, and sister company New York Physical Therapy. We created and managed NYSM’s branding and marketing efforts with company founder, Adam Banks. Their sophisticated marketing distinguished this physical therapy company from its competitors, and helped elevate the company into one of the largest practices in the highly competitive NYC market.

Logo & Stationary

IDENTITY DESIGN : LOGO / PRINT / WEB

Review and analysis of existing brand & website, redesign and implementation of redesigned logo (business cards, letterhead, envelopes, fax/word templates, powerpoint presentation), style guide, and website redesign including new CMS.

PROMOTIONAL ITEM

MTV commissioned Airboat to design a sugar skull T-shirt for a charitable event led by their "Corporate Team in Training". We responded with an intricate musical illustration composing the skull.

APP CONCEPTION, DESIGN, AUGMENTED REALITY, UI

Lapse consists of six interwoven components: The Visions & The Collective, a series of publicly accessible murals; The Sounds, a GPS-based audio soundscape discoverable on Miami's downtown MetroMover; The Writings, a virtual prose experience in Museum Park; The Sculpture, an augmented experience triggered by a public sculpture; and The Moment, a site-specific exhibition at Locust Projects' space in the Miami Design District. Lapse is the newest chapter of the artist's ongoing series "The Fallen Sky Chronicles". This series has been developing for several years in tandem with personal writings about a character who becomes infected by a technological glitch, restructuring the physical world and morphing consciousness with images and data found on the web. The projects in the series employ chance as a structural element and consist of paintings, drawings, sculptures, and video/new media installations.

Through groundbreaking augmented reality (AR) technology, Lapse responds to triggers and activates virtual and auditory experiences with a mobile device's camera lens and sound output. The augmented reality technology overlays visual and audio creations over site-specific Miami locations. Dissolving the boundaries of physical reality and an alternative, virtual world, Lapse envisions a disruption of real world time and space. It imagines our brains being fused with technology, revealing an augmented consciousness imbued with images and data. In this way, Lapse creates a space to both revere and meditate on our increasingly technologically entwined lives.

This project is made possible by Miami-Dade County Art in Public Places, The John. S and James L. Knight Foundation, and Locust Projects. You will need to download the Lapse mobile app here to begin your journey.

Important! The virtual experience will only activate once you are physically at the exact location of a trigger image, or are within a very close GPS distance of an experience, or both.

EXTERIOR SIGNAGE / TOUCHSCREEN

Midtown 24 developer Granvil Tracy from American Land Ventures commissioned Airboat to develop public installations on site that would transform the spaces into interactive environments. Depena and Airboat worked on the installations to provide playful and engaging projects that captured the participant's attention and kept them entertained when entering the main lobby and/or waiting for the elevators. The final products are an inviting combination of innovative technology and art. On the exterior window, a functional projection was created to provide information to potential renters or the curious passerby. Using the latest "Touch Screen" technology as an interface, the audience can select topics by touching the exterior window and see various information about the building projected on the large glass screen in real time. This method engaged the architecture itself as a performative surface.

LOGO / DESIGN SERVICES

Airboat was contacted by the founders of Shin Wellness before the first hammer swung on the interior design of the office space. Airboat developed the identity and then went on to design much of their print collateral. Shin is a collaborative consisting of a distinguished group of specialists who focus on the wellness of an individual's mind, body and spirit. Chiropractor Dr. Wendy Gallego, Shin's owner, believes that Shin thrives as a result of the collective talents of the eminent team of specialists.

APP DESIGN

Working as a hired gun for The Science Project and Chris Pacetti, Airboat was tasked to stand in for the production and art direction of Pivot 03. This was the third in a series of award winning tablet applications for HP's Pivot tablet. The process was demanding and the timeline challenging to deliver over 6 different languages and versions for the monthly installment. Together with The Science Project's staff, the project was completed on time and on point.

LOGO DESIGN / WEBSITE

William Lane Architect is a full service architecture design studio. Yet another scenario were our client has become close to our studio via years of ID, Web and collateral design.

LOGO DESIGN / PRINT COLLATERAL / WEBSITE

Airboat's founder Ivan Toth Depena established a long-lasting design relationship with the very talented architect, Rene Gonzalez while working as a architectural designer in his firm. Since then, Airboat has designed stationery, print collateral, presentations and created the website for Rene Gonzalez’s firm.

Savino Miller is a landscape and architecture design studio. A family owned practice, they have also become long term clients and good studio friends. Airboat has helped Savino Miller throughout the years with their branding and web design. Airboat was recently asked to redesign their site and give it a cleaner and minimal look and feel. The result is a flowing interface that leads to a focus the lush and sensual landscape/architectural design projects through photography.

LOGO CREATION / STATIONARY

Airboat designed this ID and stationery set for Curtis Woodhouse, who creates beautiful watercolor illustrations and architectural visualizations. The result was a hybrid between classic texture and a modern visual treatment. The set focuses on the embossed "W" that is used as a mark throughout.

Print / CD Packaging

Redstar Entertainment approached Airboat to design the CD packaging for the talented blues guitarist/musician Peter Parcek. The final product was a combination of a logo/mark treatment over a mysterious character based theme.

Various projects done by Ivan Toth Depena while working as an Art Director for OEI, an online, interface and application development company. This series focuses on the in house projects that were done for OEI. The projects include the ID, Website, holiday promotion and a brochure.The holiday poster was an amazing opportunity to experiment by layering several printing techniques including metallic inks, spot varnishes, various coatings and die cutting. The project was designed to be interactive. For example, the poster could be deconstructed into several smaller practical items like holiday cards, postcards and a desktop calendar that was perforated so it could be divided into business card size for each month.

The Museum of Contemporary Art in North Miami approached Airboat to help add some life to their marketing collateral. We naturally jumped at the opportunity. Using a variety of approaches, we took on each challenge with an open ended aesthetic process. This allowed for each project to have a life of it's own according to the spirit of the event and/or exhibition.

PRINT

Founded in 1979, Tigertail Productions is a nationally respected organization with a sustained passionate record of creative achievement that has commissioned, presented and produced more than 500 artists in the performing and visual arts. <br><br> Tigertail is a pivotal organization in the development of South Florida artist's careers via various artist access grants. Established and run by Mary Luft and John Kramel, who are great and passionate people that support all of the arts wholeheartedly. Airboat was hired to design various invitations and event announcements for Tigertail Productions.

PRINT

Artist Julie Kahn approached Airboat to design her Swamp Cabbage exhibition ID, catalog, invitation and collateral. This exhibition was a food and photography based study of southern culture. From pumpkin launches to fried gator bits and the exhibition's namesake, "Swamp Cabbage" AKA hearts of Sabal Palm. From delicious to creepy, it was an all around amazing event.